Dr Gabriela Casabona Ocean Clinic: Do different generations want different things in beauty aesthetics and cosmetic treatments?

We have different generations: Millennials, Boomers, Gen X, Gen Z.

Generations are collections of people living at the same time or an average period (approx 20-30 years) during which people are born, grow to adulthood and have children of their own. There are varying differences and similarities between generations, which must be considered when treating a patient. A study was carried out by Dr Gabriela Casabona.

The generation conversation; what are each of these sets of humans like? 

What do they like?  

What do they want from life? 

How do they respond to different things within culture and lifestyle? 

How does each generation differ? 

If a patient walks into Ocean Clinic Marbella, Madrid, Zürich, this is all relevant in our assessment of their expectation and requirements.

Dr Gabriela Casabona from Ocean Clinic Marbella Madrid . Here: 

                                       Ocean Clinic appointment link                         

                                       with one of our plastic surgeons.

Remember Ocean Clinic Marbella, Madrid are available for face to face and virtual consultations.

We have different generations: Millennials, Boomers, Gen X, Gen Z.

Millennials are the dominant generation within today’s workforce. Technology is part of their life. They are more open to change. They are full of information and confidence. They’re diverse, and their tendencies lean towards branded goods such as Nike or Apple for example. They eat out. They’re on Instagram, YouTube, Tik Tok. 

They’re influencers, but they’re everyday people that create a following of thousands of other everyday people. These kinds of Millennials are more influential to others’ spending behaviour than celebrities are because they’re accessible. You can message a millennial on social media, and they will get back to you. A celebrity will not.

Boomers are the type of people who expect to be told what the right thing to do, not go out and invent that for themselves is. They will believe in what they are told and comply. Whereas Generation X will prefer to make their own choices, they want to be given options. They prefer to be educated on something and then make their decision. They are busy looking after their parents, children and themselves. They want information in the quickest form possible. If they had surgery, for example, they would want clear instructions on what to do next.

 Ocean Clinic Marbella, Madrid, Zürich

There are many notable differences and similarities between generations seeking or considering aesthetic or cosmetic treatments. The attitude they have towards treatments, their age at the time of the chosen procedure, their expectations for the outcome, their belief in the procedures, and the reasons behind their choices. Other significant factors for generational choices are differences in lifestyle, online presence, tendencies and association, social media activity, spending habits, and accessibility.

One study carried out recently based on varied age groups ranging from 18-29 (represents Gen Z) 30-44 (represents Millennials), 45-59 (represents Gen X), 60+ (represents second generation Boomers) looked at their viewpoint and position on aesthetics such as injectables, dermal fillers, etc.

 It showed that younger generations take less time deciding to go ahead with treatments, whereas older people (generally over the 60s) took much more time to deliberate. Also, when it came to cosmetic injections (muscle relaxants, neuromodulators), the study showed that the younger groups were receiving the treatment far more than the older ones - in fact, the over-60s were the group using the least. With fillers, the gap was even bigger, with very few 45 to over 60-year-olds having them compared to the younger groups. The over 60s also seemed to be the least concerned about their appearance - the rest of the groups, we can assume, being more focussed on their looks, and those in their later years more accustomed to and accepting of the ageing process.

 Dr Gabriela Casabona Ocean Clinic: Do different generations want different things in beauty aesthetics and cosmetic treatments?

Dr Gabriela Casabona from Ocean Clinic Marbella discovered that, after studying over 1,500 people through three generations, all the generations had some things in common regarding aesthetic and cosmetic treatments. All wanted natural results. All generations wanted to maintain their own looks. They didn’t want to be altered so they looked too different or unlike their true selves. Out of the study group, she found that all participants were aware and knowledgeable of the procedures, they were all willing to participate, and they were all in the know and believed in their efficacy, but all had something else in common; they were afraid.

Dr Gabriela Casabona from Ocean Clinic Marbella Madrid . Here: 

                                       Ocean Clinic appointment link

                                      with one of our plastic surgeons.

Remember Ocean Clinic Marbella, Madrid are available for face to face and virtual consultations.

Not of the procedures themselves but the doctor. The people who carry out that procedure, the ‘what-ifs’. This is why a doctor must be approachable, have empathy, and show that they genuinely understand their patient’s needs. This is so important because the patient is afraid that they will not understand what they mean, what they are really asking for, what they really want out of this situation, and being unable to communicate this properly. People fear the bad outcome no matter what generation they come from. All people within the study group preferred the natural beauty they already own to be enhanced, so the critical thing for the doctor is the step-by-step approach to each individual, independent of their generation.

So, all generations are very different, yet all have similarities regarding opting for aesthetic treatments.

http://oceanclinic.blogspot.com/2022/07/cosmetics-do-different-generations-want.html

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