Marbella benefits from the TOWIE effect

08-06-2011

TOWIE's Lucy at Buddha Beach

Marbella has seen a huge surge in hen and stag bookings after TOWIE hit town

Since TV show The Only Way is Essex (TOWIE) flew out to Marbella, bookings for stag and hen parties to the Spanish resort have jumped by 63%, according to the world's leading hen and stag party provider, Redseven.

To satisfy the wild demand, has launched ‘No carbs before Marbs’, a hen weekend package created for fans of the show looking for the ultimate VIP beach and club experience.

The stars of ITV2's BAFTA-winning half-reality show have been running wild in the resort, on what appears to be a shoot for a one-off special - and thanks to all the media coverage, hens and stags are clearly deciding to follow suit.

Lydia, Lauren, Lucy, Sam, and Jessica all ditched fake tan for some of the real stuff and did what most hens would do: get straight into pool mode. Fans will have noted that the boys, rarely scared of a little spray-on, were quick to follow and grab a deckchair.

"Since The Only Way is Essex cast flew out to Marbella we’ve seen a huge surge in bookings from those wanting to follow suit, and rightly so, since Marbella has a vibrant party scene and beautiful beaches to relax on the following day" says Ian Lucas, founder and CEO of Redseven.

Amy relaxing at Buddha Beach

Marbella stag and hen weekends have long been popular with groups. At just two-and-a-half-hours' flight time from the UK and packed with glitzy nightclubs and bars, the resort town is used to Brits flying in to party.

As well as excellent beaches and traditional tapas, there's all the modern attractions expected by young, perfectly preened pseudo-starlets.

By: Giles "Danger" Brown