Interview with Fashion Designer Hasan Hejazi, whose designs worn by Kylie Minogue, Cheryl Cole19-05-2014
Hasan Hejazi (28) is based in London, United Kingdom. He studied at The London College Of Fashion. His collections are produced in United Kingdom. His designs have been worn by Jessie J, Kylie Minogue, Cheryl Cole and Marina and the Diamonds. i-Marbella met the designer in the fashion event Runway 2014 in Gibraltar and got an exclusive interview with the talented man.
Most recently Hasan Hejazi has completed his Masters in Fashion Design and Technology at The London College of Fashion with a successful collection of contemporary, playful, glamorous evening wear. His main aim is to create garments that women will be excited and wowed by and most importantly they must feel powerful, confident and sexy. With a strong colour palette of pinks, blues and purples and with contrasting textures of goat fur and sequins this has surely been achieved.
Hasan’s interest in fashion started at a very early age when he became obsessed with Madonna and her outrageous 80's style, watching her like a virgin Tour religiously everyday. Born and bred in Manchester in the surroundings of the TV show Shameless he started to act upon being creative side by studying fine art at college for 3 years, firstly specializing in painting but then eventually taking on fashion. His next step was applying for the BA Fashion design course at Manchester Metropolitan University which was firstly refused but after reapplying the year after was accepted going on to successfully graduate in 2007.
Career highlights so far have been showing his graduate collection at Graduate Fashion Week 2007, receiving great feedback from Hilary Alexander, Amelias Magazine and WGSN also becoming runner up in the Best of Manchester awards fashion category in 2008. Hasan’s main focus for the future is to fulfil his ambition and passion to have a successful line of exclusive eveningwear. In the near future hoping to work as part of a design team or to stock the collection within a boutique.
1. How did you first get interested in fashion?
I don’t think designing was a conscious choice, it was just naturally there. As a child, growing up, I always loved to draw, especially wedding dresses, although I haven’t designed any so far. So when I was studying in the secondary school I was also really interested in drawing and painting. Then it was almost by accident when I was about 15, when my tutor at the time suggested me to go out of my safety zone and the first thing on my mind was “I will make a dress” and from that moment on I knew this is exactly what I wanted to do and was supposed to do.
From where I was from in Manchester, I was also a bit embarrassed of my hobby, since as a teenager you are really conscious about what about people think of you. So I was afraid maybe it isn’t right that a young boy is designing women’s clothes.. So I did had the interest before, when I was really young, but I think it went to sleep and then came out again when I was confident enough. When you go to college, you realise you can do whatever you want.
2. What did you learn in school, when studying Fashion and technology?
I learned lots of things - how to do prints, illustrating with computers etc, but to be honest, until this time I still draw with my pencil on a simple paper!
3. How many dresses have you designed altogether?
I have piles of sketchbooks, but the ones I have actually made is 8 collections, which is about 80-100 dressses.
4. Where do you get your inspiration?
I always want to make women feel powerful. And never intentionally too sexual, just powerful.
5. How do you know what women want to wear?
I think to me its a very obvious and natural, and I have a clear vision how to make a woman look flattering and beautiful, depending on a person. The canvas is the women’s body, and I draw around the body, and all of my designs are close to the body. And for me it is also very important to deign for a specific person, since everybody has a different body and you need to accentuate the good parts and bring out the best in her.
6. What does your mother think about your work?
The tip that my mother gave me, when I started drawing around the age of 5, was that I she saw that I would draw the woman without a waist. So she told me that women do have a waist and a beautiful hourglass shape. And maybe that is why I like to accentuate women’s figure a lot, waist, hips etc.
7. Many celebrities have worn your dresses, how did it all start?
The first one was the singer Marina and the Diamonds, a very cool underground singer. She attended my graduation fashion show and at the time I didn’t know how she was, but all the other students were like ‘Oh My God, I can’t believe she is here’. She liked my designs and that is where it started. And then the next one was Kylie Minogue. But I didn’t actually design a dress for her, she was just my customer. I was so flattered that such a big celebrity is buying my designs, that was huge for me.
8. How important is for a designer that celebrities to wear your designs?
It has definitely helped my career. One of the biggest kind of advertisements, but it doesn’t necessarily transfer into sales, since people automatically think whatever Kylie is wearing must be super expensive and unattainable. And it is quite expensive to be honest.
9. Any celebrity you would want to wear?
Yes, so many. But my top 5 would be Madonna, Angeline Jolie, Cate Blanchett, Beyonce and Cindy Crawford. And also Jennifer Lopez! Actually she has already tried a few dresses on, but she hasn’t worn one yet!
10. The last collection features also brimmed hats? Are you planning on making any other accessories?
I did shoes once, but it was rather difficult. In contrast, I would love to very glamorous sportswear. I always wear sports clothes myself to be honest. Another thing that I want to do in the future is also swimwear and lingerie, which is also very feminine.
11. Pink is your trademark color. Why pink?
Even if its on the walls, or in a magazine, it instantly makes me happy. It just has that effect on me. Pink can be both sophisticated, as well as fun, feminine and young. For example red for me is for a very grown up lady, it is very sophisticated.
12. The secret of your success is…
Being in the industry comes with so many negative points. I think you won’t survive that negativity unless it is really your passion to design. The reason why I have lasted, is because I know there is nothing else that I want to do. That is why I wake up every day. Sometimes I can’t fall asleep, because I have an image of a dress in my head and I have to get up and draw it!
13. Have you ever been to Marbella?
No, and it is also my first time in Gibraltar. But about Marbella, I know there is lots of world class people there and women ho love to dress well.
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