To promote social responsibility, road safety, and your safety Hard Rock Cafe Marbella offers free* soft drinks to the designated driver who accompanies 3 others consuming alcohol. Among the participating businesses include The Boardwalk, Velvet Marbella, The Lineker Group, The Harbour, Beckett’s, The Playwright, Qué Padre, Ambrosía, La Red, The Urban Villa, The Kempinski Banía. June 30th, 2018

With two past annual United Nationalities of Marbella Now. They have addressed many different key issues that particularly affect the international community that has developed in Marbella over the past decades.

Nicole King from Marbella Now, a daily English language TV show broadcast on RTV Marbella. June 2018

How to move around the city without using a car was at the top of the list, for more reasons than one. Even if people do not drink it was of the general consensus that police traffic controls in Spain can be more than a little intimidating.

Others realize that even one glass of wine could put you over the legal limit for driving and so tend to stay around areas where they live, missing many opportunities and events because of this. Many businesses, however, rely on us driving to them, even if we’re not fit to drive back home.

Hard Rock Cafe located in Calle Ramón Areces Marbella June 2018

With this information in hand and having been personally involved in road traffic safety awareness development in Spain since 1990, Nicole King contacted Linea Directa, not for their road insurance per say, more for their Road Traffic Safety Foundation.

As a result of the feedback offered and in keeping with their moto – catering to the specific needs of the expat - the insurance company side of the group offered a 4 times a month FREE TAXI SERVICE to take the insured person and their car, or motorbike, to take them back home after an evening out, at NO EXTRA CHARGE. They obviously realize it’s far cheaper to offer this than to face the unknown horrors and costs of a traffic accident.

Marbella is infamous for the many places to “wine and dine”, not to mention the bars and clubs that are so enticing. These establishments want you to spend money on drinks but luckily they also want you to be responsible for it as return business is also key!

The idea is to reward the designated driver with free soft drinks at the participating establishments, which can be checked with disposable breathalyzer tests upon leaving (supplied by MarbellaNOW TV and the Linea Directa Foundation). In this way participating businesses have a clear conscience that they are equally promoting that we drink and party but that this is done responsibly.

Among the companies supporting this initiative we have:

Hard Rock Cafe Marbella Official, Kempinski Hotel Bahia, TIBU BANUS, Babilonia, PortSide, Linekers Bar Puerto Banus, The Urban Villa - Boutique Villa Marbella, Restaurante La Red Marbella, Restaurant Que Padre, The Boardwalk, Ambrosía Bistrobar, The Harbour Marbella, Marina Marbella, The playwright Marbella Elviria Marbella and Beckett's Marbella.

Following this year’s summit, another great incentive to help keep our roads and us safer is underway. Rewarding the #ZeroHero.

About Hard Rock Cafe Marbella

The Hard Rock Café is famous the world over for their delicious grub, seriously mouthwatering cocktails, and iconic memorabilia – this venue even houses The Beatle’s original animation cel from Yellow Submarine. Set just a short stroll from the gorgeous Puerto Banus marina, the exclusive port for some of the world’s most luxurious, celebrity-owned yachts, this American playground is a must-stop on your marvelous Marbs hen weekend.

About Nicole King

Nicole is an expert in market research and brand management, credited with launching numerous global products in Spain. The TV show Marbella Now is a daily English language TV show broadcast on RTV Marbella, which unites the 127 nationalities which call Marbella home. The show is considered very informative and fun, introducing the ex-pat community and Spanish people in Marbella to organizations, clubs, and activities.

For more information:

Email Adress: MiMarbellaRTVM@gmail.com

Official Website: www.marbellanowtv.com 

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