How to do successful online marketing in Marbella this 2020?29-01-2020
How should I promote my business in 2020 in Marbella? Should I hire Social Media Instagram and Facebook advertising? Where should I advertise my events and services?
I have 11 years of experience on how to do marketing in Marbella, one of the most luxurious tourist destinations. Every year I work with a different marketing strategy, and I have seen so many openings and closings.
Following this idea, I know exactly what you need.
If you want to start a new business in Marbella, I advise you to have business consulting. We also offer business plans and strategy consulting services.
Today I am focusing on online marketing, social media, and branding in Marbella 2020.
Ask yourself, Does Social Media marketing work for Your Business Today?
Yes and No!
Why Instagram and Facebook social media post doesn't work for your business anymore?
The answer is simple they are not enough! You can hire someone to do your social media ads, videos and posts. It will cost time and money!
And this doesn't benefit your business! Why?
- They are too expensive to keep
- Short term –last less than 24 hours for histories
- Low ranking in Google searches.
- You can’t search it events in Instagram and Facebook isn’t the best either
- You can’t control the future of your page
- Even paid advertisement costing today 3x more than 1 year ago
Today Social Media costs are too high, revenues too small and the effects too short!
But YES you have to keep your accounts and make updates weekly or monthly because people use social media. Also, you need your website where people can get your contact information and find out about your services. But don't build up all your marketing strategies around Social Media platforms.
How to make your marketing work more for you?
1) Make your info last forever
2) Make your material repeatable
3) Make your information easy to find
To fulfill these 3 criteria, you need a well-established website where you can publish all your marketing material. This website should have history, relevant content, and constant traffic to be trusted by Google.
In i-Marbella.com, for example, we meet all these criteria.
Long-lasting, repeating and easy to find information are the keys to future marketing.
The Internet is already full of junk, and we are producing more than 1 billion pieces every minute. How does this end? Chaos and waste ground like plastic in the ocean! The Internet is just a virtual junk pin, where you can’t find what you need easily!
How to make Long-lasting, repeating and easy to find online marketing steps by steps:
1) Find the right media partner who writes, publishes and talks about you and your business.
2) Publish your information on a well-established website with your website links. (your webpage ranks higher in Google search)
3) Publish the same material on your site and include media partner links
4) Publish multiple articles and news to different target groups.
5) Now you can share these materials on social media
Well-established website Advantages?:
- you can share these articles links multiple times
- you are visible in the Google’s engine
- people will find your marketing material quickly
- you can send the same link to your clients and partners
Why is this good for your brand marketing?
- It's better for your client if someone outside your business says you're good.
- Creates a brand with past, present, and future
- It's securing your brand credibility and results.
- Protects your brand
How to get the most maximum marketing benefits from your events?
There are 3 ways to put your event in the mouth of everyone:
You can talk about your business multiple times before, during and after the event! It works best for marketing- repeating.
Publishing a picture gallery from events, celebrities or other information news creates the brand’s recognition and facilitates maximum reach.
People will like your next event advertisement more after the previous positive published gallery. Maybe they even will come to the next event or share it in their social media.
What is your "business friends" and support group?
It can be PR people or all kind of influencers in the area, who can benefit your business:
- social life butterflies, long term local, seasonal local, professional PR people
Make your "Business friends"! Create your business support group
It can be paid or not paid people, it is up to you, but for sure you have to give something back! Free drinks or invitations or contract them! Look for a group of people or employees who talks positively about your business and regularly publish information about your business in their social media!
People follow people !!!
Establish human relationships and get out from behind the computer.
The worst things I have seen, is friendly talk in messenger or WhatsApp and in real life you meet ice-cold, arrogant and speechless people when they see you :)))
Who will come back?
Be the same friendly and open like you are in messenger or online talk!
What is i-Marbella online platform media channel?
i-Marbella.com is the leading Online Magazine in the Costa del Sol last 11 years, which can be read in English and Spanish
We enjoy a total of 1.000-3.000 visitors per day, and a total of 40.000-80.000 unique monthly users, with news feed exposure to over 200.000 Facebook, Twitter, Instagram users.
That being said, our main proposal is the daily update of news ( from the Marbella, Costa del Sol and International), giving event information, and uploading picture galleries from the most important events, in Marbella. We also cover Celebrity’s news in Marbella and introduce people, places, and restaurants in the city.
Besides, we have traveling and Marbella lifestyle blogs from Annika Urm, Karina Miller
How can i-Marbella help your business to grow?
- We are talking about you and your business regularly!
- 2) Looking right content to help your business branding and marketing
- 3) We search for appropriate keywords to make your business appear more frequently (and as high up as possible) on Google.
- 4) To achieve maximum results, we work with words in English and Spanish, thus meeting the search criteria of the two most used languages worldwide.
What can we do for your brand?
i-Marbella using different branding strategies for your business:
- Personal branding
- Company branding
- International branding
- Results branding
- Credibility Branding
Did you know?
- 90% of people only read the headline and look at the cover picture
- Statistically, a person hears the name of your business 7 times before thinking about being your client.
Based on this, we seek to expose your business as much as possible, adding to each news, article, and event or email the following:
- Correct eye-catching headlines (With names, location, time, subject)
- Business, location, and person name tags
- Adding beneficial words to Meta title and description for SEO
- Your business and people info and website links to boost your Google rank
- Your social networks link to boost statistic numbers
- The good and relevant visual content
- Upcoming events section
- Our job is to make you as visible as possible and make each click worth it!
How can you find your business and articles on an i-Marbella news website?
- visit www.i-marbella.com or www.i-marbella.es Menu and visit any relevant sections
- Or, look for Your Name and location, at Menu/Venues (https://i-marbella.com/Gallery/Venues)
- Use our search box
- Go to our business directory https://guide.i-marbella.com/directory/
- Get a Banner on the main website maximize your visibility
How to work i-Marbella online marketing services for your business?
- monthly online PR service, price from 500 EUR
- one time Press releases publishing, price from 180 EUR
- organizing press lunches or press photocalls service
- business strategy and marketing consulting
- personal branding service
So what exactly is ADVERTISING on i-Marbella?
1) We do active marketing for our clients with different articles, food reviews, news about celebrities in the venue, events, upcoming events, promotion, interviews, etc.
2) We share everything regularly in Social Media: Facebook, Twitter, and Instagram to over 100.000 contacts.
3) We send newsletters with your events/news to our database - 30.000 emails
4) We add the right Meta keywords to all the articles/stories etc. so your business will come out on the 1st page of Google.
5) We publish your event's news and galleries.
6) We include TOP or Side Banner 200x200px which will be visible to all of our readers every day and also from the iPhone and iPad and Android.
7) Your business will be listed in the Business Directory under the right section (restaurant, clinic, etc.).
8) All that in 2 languages – English and Spanish!
Who is Annika Urm?
Annika Urm is an international businesswoman, professional public speaker, business coach, marketing and branding expert, and online advertising and amazon pro. She has over 15 years of international business and marketing experience.
Annika Urm has 200,000 followers every month, and her every blog https://i-marbella.com/News/category/Annika-Urm-Blog has 10,000-30,000 views.
BE SEEN, BE VISIBLE i-Marbella.com
Be part of Marbella's present, past, and future!
Leave your stamp on Marbella's fascinating and spectacular history!
i-Marbella.com - recording highlights of the chronology of events, people, places in Marbella, Costa del Sol, Spain.
We are moving to the video format! So make sure to follow us on YouTube to stay updated and on-trend with the best videos, interviews, and information about the city of Marbella and all Costa del Sol!
FOR advertising inquiries call or Whatsapp 0034671161512
En spanish you find this article here: https://i-marbella.es/News/news/Informacion/marbella/como-hacer-un-marketing-online-exitoso-en-marbella-este-2020
By: Annika Urm
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