Gucci is pleased to introduce the 500 by Gucci Collection, in celebration of the partnership between two of Italy’s most iconic brands. 

Inspired by the special edition Fiat 500 customized by Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, this line of ready to wear and accessories uniquely combines craftsmanship and style for a modern travel statement.

Featuring the House’s signature green-red-green web, the Collection mirrors the 500 by Gucci with its contemporary contrast of black and white. Tracksuits, bombers, polos, and t-shirts represent a relaxed, effortless style for those on the go.

Leather drivers feature the iconic horsebit while the GG pattern appears across the pilot cases, duffle bags, backpacks, small leather goods, and hats. The watch and the sunglasses, paired with the napa leather driving gloves, reinterpret road essentials. Silk foulards and blankets in silk-wool blends are ideal for the breeze of rolled-down windows.

The 500 by Gucci Collection first debuted at Gucci flagships in Milan and Geneva, coinciding with the launch of the 500 by Gucci at Milan Fashion Week and at the Geneva International Auto Show. From mid-April 2011, the Collection will be available at select Gucci stores worldwide and online at gucci.com.