Interview with Samy Ben from Beni Znassen Luxury Cars Tour 201220-04-2012 Comments (3)
The company Beni Znassen Luxury Rentals (luxury car rentals and import/export of luxury cars company) is organising the BENI ZNASSEN TOUR 2012. i-Marbella interviewed Samy Ben Ahmed Bekkaoui to find out more about the race!
Beni Znassen Luxury Rentals was founded on 2007 by SAMY BEN AHMED BEKKAOUI in Paris, the company is now leader on luxury car rentals in Europe with 9 Agencies in Paris, Nice, Cannes, Amsterdam, Rotterdam, Brussels, Barcelona, Marbella, and Luxembourg. And this summer they will have also new openings in Rabat, Morocco and Madrid, Spain. The company grew up trought the mondial crisis, bought many companies (2008-2009) and began then to become an international company established in various countries in Europe.
1. Where did the idea of the race come?
BENI ZNASSEN TOUR 2012: AMSTERDAM TO MARRAKECH
THE 1ST LUXURY CARS TOUR CROSSING EUROPE
The tour is a marketing operation to advance in one side the company and comfirm his leardership in Europe and in the other side my country Morocco!
The best way to advertise a product or to meet people is to go and visit them directly on their place. It's what we do by showing our cars and the Moroccan culture in each city we visit. It's not a rally but a parade traveling all over Europe starting from the Netherlands, Belgium, Germany, through Luxembourg, France, Spain , with a final destination: MOROCCO.
Many spaces will be created in each city along this adventure in order to let the spectators discover The Beni Znassen Tour luxurious motorcade and some Moroccan traditional activities will be hold also. The Beni Znassen Tour is a genuine adventure that mixes luxury and discovery. It also helps to promote different companies and a country and his culture: Morocco.
Around 30 luxury vehicles such as Ferrari, Lamborghini, Porsche and also Limos will parade throughout Europe during one week, hosting on board a hundred of guests. The Moroccan flag will be displayed on every car's roof and every partner's company will be able to use the exposure by putting their logos on vehicles.
2. Why is Morocco the final destination?
I'm Moroccan and proud of it! It's why Morocco is the final destination. We promote the company, the country and our origins. It will be also the best moment to announce the opening of our new office and show room in Africa.
3. Who will be the guests in the cars?
Many guests will be present on the tour:
- Press : TV/radios/Mag
- Artists : singers/actors
- Representers of many companies
- International organisations : health/ humanitarian
4. What kind of brands will be in the race?
Many brands show their interest on the tour (luxury brands of fashion clothes, cars, jewelries...)
You can see these brands on our website. THE BENI ZNASSEN TOUR is an opportunity for companies to create contacts with everybody (companies and people) in Europe and to meet all medias and influential persons with a common interest.
Beni Znassen Tour is a massive event with a huge exposure, this motorcade will be broadcasted in 5 continents over 150 countries, 24 hours a day.
Over 1000 journalists, 100 TV Channels and more than 200 magazines.
The total audience of the tour is estimated at more than 100 millions.
5. How can people see or be a part of the race?
More info www.beniznassentour.com
By: Tene Sommer
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