The First Forum "Brand and Trends" in La Zagaleta04-05-2012
Building long-lasting and effective brands is our passion. Through Forum La Zagaleta, our objective is to gather the most influential and trendsetting brand representatives under one roof, helping to position Spain as a recognized meeting point, and La Zagaleta as a leader in networking and consulting. Diverse nationalities, backgrounds and educations – but one thing is for certain, Forum La Zagaleta’s speakers and participants are at the top of their class.
Throughout history, difficult economic climates have made for the ideal breeding grounds for creativity and innovation. Despite setbacks, various industries – the luxury sector included – must move forward so not to be left behind in a demanding and competitive marketplace.
Marbella is one of the best-known Spanish cities, not only in Spain, but also on an international level. Its geographical location provides a special microclimate with mild temperatures throughout the year, with an average of 18,7 degrees and generous sunshine.
This is certainly one of the charming aspects of the city, though other advantages make for continuous fun for sports, gourmet experiences and general travel: 26 km of beaches, 17 golf courses, luxury hotels, Michelin-star restaurants, four marinas, among them the world-famous Puerto Banús, the truly charming old town, cultural activities, a demanding night life and a really beautiful natural environment.
Why La Zagaleta?
Just passed its 20-year anniversary, La Zagaleta continues to be the go-to place for people looking for a natural, safe and tranquil environment. Years of hard work, industry know-how and commitment have led La Zagaleta to become a leader in luxury real estate consulting and development, having created an exclusive network of the best professionals around the world.
Forum La Zagaleta serves as the perfect opportunity within the Marbella Luxury Weekend to reunite the best of the best, aligning our objectives with those of the Marbella Town Hall to enrich not just consumer tourism in the Costa del Sol, but also professional tourism.
Speakers of the Forum:
TV News Presenter, Antena 3
President & Chairman, FEDECON
Vice-President Hotel Melià Castilla, President & Founder Tecnocom
Former CEO, Starwood Hotels & Resorts Group
Marnix von Bartheld
KPMG Real Estate, Leisure & Tourism
Helena Bermúdez de Castro
Communications Director, Chopard Spain & Portugal
Chairman, Interbrand Iberia & Latin America
Retail Sales Manager, Tiffany & Co. Spain
Creative Director, davidelfin
Carlos Espinosa de los Monteros
Ex CEO Iberia & Mercedes-Benz
CEO, PRP Luxury Consultants
Toomas Hendrik Ilves
President of Estonia
Consultant for Brand Strategy and Brand Communication, bwin.party
Javier López Zafra
Secretary General and Public Affairs Director, L'Oréal Group Spain
Valentín de Madariaga
Valentín de Madariaga Estudio de Arquitectura
Cristina Martín Blasi
CEO & Executive President, Asociación Española del Lujo, Luxury Spain
Princess Béatrice d'Orléans
Honorary President, Asociación Española del Lujo, Luxury Spain
Teresa Sapey Estudio de Arquitectura
President & Co-Founder, Room Mate Hotels
Wealth Management Research, UBS AG
CEO, France & Iberia, Audemars Piguet
María Eugenia Girón
Author, "Secretos de Lujo"
International Retail Vice-President, Carrera y Carrera
General Manager, Temes
José Víctor Rodríguez Caro y José Luis Medina del Corral, Victorio & Lucchino
Creative Directors, Victorio & Lucchino
President, Life Grup
CEO, Quintessentially Iberia
General Manager, La Zagaleta
President, Real Academia de Gastronomía
Rebecca Robins (European Director, Interbrand)
Forum La Zagaleta is part of the activity program of Marbella Luxury Weekend 2012.
Marbella Luxury Weekend is a project unlike any other in Spain that looks to give a commercial boost for brands and sponsors participating in the event and to promote Marbella and Puerto Banús as elite tourist destinations.
The second edition of Marbella Luxury Weekend will be held from the 31st of May to the 3rd of June, again with Puerto Banús as the setting, one of the places where more luxury brands meet per m2. Throughout these four days all kinds of commercial and leisure activities will take place and the world’s major firms will simultaneously offer exhibits, parties and private viewings for tourists and special guests.
Firms with presence in Puerto Banús which have already confirmed their attendance at the event this year are, among others, the following:
Bang & Olufsen, Bulgari, Cartier, Elite, Gómez y Molina, Missoni, Patrick Hellmann, Salvatore Ferragamo, Versace and Tourbillon.
Among the restaurants: Aretusa, Black & White, Carpaccio, Chateau Monalisa, El Gran Gatsby, La Pappardella and Pravda.
Sponsors: La Zagaleta, Grupo Guarnieri, Playas del Duque, Ascari Race Resort and Marina Marbella.
By: Tene Sommer
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